Stella McCartney’s Men Collection
I was approached by the Digital Marketing team at the Guggenheim Museum to create a video celebrating the 56th anniversary of their Frank Lloyd Wright building, which first opened to the public on October 21, 1959.
If you had the Guggenheim Museum all to yourself, what would you do?
To be able to create something inside one of the most iconic museums of the world… What a beautiful challenge.
TwitterTweetFacebookSharePinterestPin ItCopy imageThe soft lines of the space and the untainted white atmosphere reminded me of a piano. “Playing the Guggenheim” was an exciting idea. One small problem: I had never played the piano before. So I asked the composer Sebastian Kauderer to create a piano melody for a 15 second Instagram video.
TwitterTweetFacebookSharePinterestPin ItCopy imageHe came up with with a song inspired by the circular shape of the architecture and that translates into a perfect loop. I had to learn how to play his song and fit every movement into the 15 second time frame.
By using stop motion technique—(Frame by Frame)—*321 frames total.
It was all shot and edited with an iPhone 6 using the Apple Watch as a remote control in order to snap the photos.
Kaws installation for the Brooklyn Museum
Choreography by Jonah Boaker
Music by Pharrell Williams
Visuals by Daniel Arsham
Dancers: James McGinn & Jonah Boaker
For more information click here
Full article in Models.com